ࡱ> =?<7  bjbjUU H7|7|Y4l 8" . 432n n n n n n P H3333333$4 6)3$n n $$)3n n >3$.n n 3$36/_2n b Ȏ/ R(0_2T3030\7z\7_2Business Case Template The Opportunity What is the unmet need in the market? There is a problem in the marketplace It may not be recognized as a problem Describe the problem The Solution How does your business address the problem you describe? Provide a short description of the proposed business How the does proposed business solve the problem Provide a company mission statement and / or company tag line Organic Growth Potential Does this business demonstrate any organic growth potential? What is the organic growth potential of the proposed business? Why does the Organic growth model apply? Market The Target Markets Who are you targeting with your product / service? Identify several market segments Define the market segments The proposed business must address the needs of each segment For each segment provide Market size Unmet needs Benefits of the proposed solution The Value Proposition Describe the benefits of your solution to the problem described for each market segment Provide a table showing the value proposition for each market segment Segment 1Segment 2Segment 3Segment 4Value prop 1Value prop 2 The Primary, Secondary Market Segments What makes these the primary and secondary segments? Why were the other market segments eliminated Identify the two most attractive segments, and explain why they were selected Market And Revenue Potential Monetizing The Target Market What is the monetary value of the proposed solution to the target market? Revenue Potential What is the revenue potential of this market? What is the revenue potential of each of your market segments Discuss the business model used to identify the revenue potential Clearly state your assumptions Identify major cost buckets Competition The Competitive Landscape How is your proposed solution better than that of the (perceived) competition? Provide a competitive map Profile and segment the competitors Describe segments and competitors Economics Investment Potential What is the business potential Desired Exit strategies Risks Critical Risk Factors Business risks Technical risks Other risks (e.g. government) Written by Tony DeSouza for 100X Ventures 9/28/00 -div 5\(Nt*[1Zat!;G & F & F & F & F & F$d&dNPY GTv+,-.8BLV$If & F & F  & F ! 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